North American Championship Rodeo Gears Up for Packed Crowds in Freedom Hall

New presenting sponsor looks to celebrate customers and fans 

The North American Championship Rodeo presented by Rural 1st® runs Nov. 14-16. Known for its exhilarating three-night showcase, the rodeo brings seven big-time events like bull-riding and barrel racing to the North American International Livestock Exposition (NAILE). This year’s event promises to be the best show on dirt for families and rodeo enthusiasts, evident by an already sold-out Saturday show. 

For the first time, the rodeo has named a presenting sponsor – Rural 1st®. The company was launched by Farm Credit Mid-America and serves 19 states providing tailored lending options for homes on acreage, home construction, and the land needed to make rural living dreams a reality. 
 
“The North American Championship Rodeo will bring some of the best cowboys and cowgirls to Freedom Hall for three-nights of great entertainment,” said David S. Beck, President & CEO of Kentucky Venues. “When we get to partner with a brand that shares our values—supporting rural communities and agriculture—it makes the event even more special for our guests.”   

“Rural 1st is proud to step up as the first presenting sponsor of the North American Championship Rodeo,” says Art Whaley, chief lending officer for Rural 1st. “As a brand rooted in the rural lifestyle, events like this one allow us to engage with our customers and celebrate rural living. We hope attendees at this year’s event enjoy all that the rodeo has to offer and enjoy getting to know a little more about Rural 1st, too.” 

Saturday’s show is sold-out, but limited tickets are still available here for Thursday and Friday.